Career Development: a Game Changer

Key Challenges

Our CDI Big Listen survey showed that career development professionals are proud of the work they do, but they do not believe their work is sufficiently recognised, valued or funded. There are three main areas where the Valuing Careers campaign will make a difference:

1.    Demonstrating the value of the career development sector in supporting economic growth, so we can maximise our contribution.

2.    Improving public perception of the career development sector to ensure that people understand what we do and how we can help.

3.    Building a robust career development workforce that can respond to future challenges by improving recruitment and retention.

The Task Ahead

To underpin its Valuing Careers campaign, CDI commissioned a significant piece of primary research aimed at generating a better understanding of the public's career needs and their perceptions of career development support. 

Using this research:

• We will develop easy-to-use content that supports career development professionals to promote themselves and our sector to a range of audiences.
• We will continue to advocate for the career development sector at all levels of influence, from employers to policymakers, bringing this work together under one umbrella to better focus our messaging.  See below where CDI CEO, David Morgan, presents at the House of Lords.
• We will continue to amplify the great work that career development professionals do, as part of a wider strategy to improve the talent pipeline within our sector.