Policy, campaigns and press office

The career development sector faces a number of challenges around perception and recognition. Our Valuing Career Development campaign sets out the main issues we need to tackle and the actions the CDI is taking to promote appreciation of the work career development professionals do.

There has been growing concern about the sustainability of the career development workforce, especially in England. This takes in the low rates of pay in government-funded careers provision (schools, colleges and NCS), but also the ageing careers workforce, the sense of feeling undervalued and the sector being under-invested in.

The CDI has an ongoing campaign to raise awareness of recruitment and retention issues across the profession and with policy-makers. This has encompassed a number of activities - from the #CDIBigListen and Careers England surveys that start to quantify the issue, to the talent pipeline webinar, speeches at conferences, input to letters to politicians and ongoing work on routes into and progressing within career development. 

Read more about our Recruitment and Retention campaign.